1923: Elektror - Motoren - Handelsgesellschaft was developed by Karl W Muller was founded in Esslingen am Neckar. The first investment is to buy a typewriter for a single operator. Due to inflation, business is difficult and the available funds are reduced. 1925: Karl W. Muller dares to build his first automobile manufacturing plant despite inflation. The company acquired the automobile company likra Motoren - und Bau, which will lead to elektror's own automobile production facilities in the face of the global economic crisis. Elektror overcame the crisis. After the global economic crisis in 1935, the young operator overcame the entrepreneurial spirit and prudence of its founder. The additional premise was to obtain ottilienstra ß e 12 (now known as Richard Hirschmann stra ß E) in eslingen. The focus is on the manufacture of a single motor. The first extraction and ventilation blower will lead to the parallel development of the current radial fan and lateral channel condenser. This is the basis of today's elektror